From the Gate- Disneyland After Dark Brochure

In the mid-1960's the marketing geniuses at Disneyland came up with an idea to boost attendance during the evenings. Disneyland instituted Disneyland After Dark which had specific entertainment, dances, shows, fireworks and a unique ticket book. The ticket book is Starlite ticket book which featured after hours evening admission for 2 and 10 ride tickets. Check out the fun spot illustrations on the brochure.